Dora’s Apothecary honors the knowledge and natural gifts practiced by our indigenous Mexican community.
While attending a curanderismo class in Albuquerque, New Mexico, co-founder Martha Varela found everything she had been searching for: her native roots. She was immersed in a familiar culture, and surrounded by the interests she cultivated growing up - energy work, readings, crystals, herbs, candles, incense, powders.
All were reminiscent of her childhood, the times she would sneak into her great-grandmother’s apothecary cabinet and dig up copal, medicinal potions, and herbs in their family home in San Antonio, Texas. Her experiences in the University of New Mexico reconnected her to the art of curanderismo (mexican folk medicine), a Southern wisdom tradition practiced by all the curanderas in her family.